CREATIVE DIRECTOR & CREATIVE COPYWRITING

I enjoy whittling down esoteric information into a succinct and engaging blurb or headline/tagline. The goal with strong copywriting is always to get the reader to lean in, and then lead her to action or reflection of some kind. This type of copywriting must be simple, readable, digestible, actionable and approachable. It must feel human, and it must be authentic. Below are samples of my writing. I also wrote the radio scripts for some of the ads below. Additionally, I partnered with my talented creative director on overall creative/art direction for the campaigns below: Moments Matter; When Injury Runs in the Family; and Protecting Tomorrow Today.

But wait, there’s more! For additional samples of my writing/storytelling be sure to check out my Only Me! blog and my short stories.

SCRIPT WRITING

I wrote scripts for these videos (as well as produced them).

We needed to compete with other regional orthopedic providers and stand out from the mundane. So we took a bit of a comedic approach. This poor family…

You know how Gatorade changed the game, now see how researchers at the University of Florida are changing the world.

GAINESVILLE, Fla. - University of Florida Health broke ground today for the UF Health Heart & Vascular Hospital and the UF Health Neuromedicine Hospital, a $415 million project that will give rise to the Southeast's most advanced home for the care of patients with heart, vascular and neurological illnesses.

A thoughtful long-term business plan empowers us to build on success and continue to meet future needs of those we serve. Now that Forward Together has reached its five-year mark, University of Florida Senior Vice President of Health Affairs David S. Guzick has introduced our next five-year strategic plan: The Power of Together.